Internet marketing, also referred to as i-marketing, web site marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to reach the global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing service also includes management of digital customer's data.
Internet marketing service ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Internet web site marketing also refers to the placement of media along different stages of the customer engagement cycle through Search Engine Marketing (SEM), Search Engine Optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.